Paint The Town Black.

Guinness is a brand that I fell in love with on my trip to Dublin in April this year. It has constantly evolved and developed with brilliant characters and stories behind each campaign. Visit their site here to see the world of Guinness ads for yourself. I must admit I have a soft spot for the older print ad's featuring the phrases 'Lovely day for a Guinness' and 'My Goodness, My Guinness' and have a few of them ready to frame. I really love the illustrations!

Postcards ready for framing.

My attention was caught by their new campaign to celebrate Arthur Day on Thursday 27th September. The new advert brings to life the remarkable life and spirit of Arthur's Day and encourages people everywhere to be part of the annual celebrations. It wants us all to raise a toast to the man behind the iconic pint, Arthur Guinness.

Guinness Facebook Page.

Guinness Facebook Page.

You can follow the going's on and plans for the day with the hashtag #ToArthur or visit them on facebook. There are some behind the scenes photographs of the video shoot for the worldwide campaign 'Paint The Town Black' available to see here. 

Check out the below video and let me know what you think...

          

I know I will be having (half) a pint of Guinness this Thursday. #ToArthur

Thanks much xox