Wednesday, 10 October 2012

I am a crisis

A campaign that has recently caught my eye is from The British Red Cross with its focus on a crisis. The dictionary definition of a crisis is as follows;
a time of intense difficulty or danger
The word 'crisis' is used in my vocabulary in two occasions, the first being when I am being very dramatic usually over not having anything to wear or losing my favourite pen. The second being a world crisis, such as a tsunami or famine, that hits the headlines and attracts the attention of many.

Now watch the following video...



I am the fire that leaves you homeless.
A heart attack in aisle six.
The prescription you can not collect.
I'm the boiled sweet stuck in your child's throat.
The motorway pile up that leaves you traumatized.
The food shopping you can not do.
I'm the reason you need a wheelchair.
The flood that leaves you stranded.
The empty house when you return from hospital.
I'm a crisis and I don't care who you are.

Would you categorise some of those examples as a crisis?

When I watch this it puts the idea of a crisis into a whole new light.

The British Red Cross have come out and changed the way I view a crisis. I have watched this advert with many people who have all reacted the same way; the room falls silent and everyone reflects for a while.  How did you react?

Thanks much. x


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